Privacy Policy

Last updated: August 2026

EleFitnessDance (“we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.elefitnessdance.com, book a class, purchase digital content, contact us or use our services.

1. Who is responsible for your information?

EleFitnessDance is the data controller responsible for deciding how and why your personal information is used.

For privacy enquiries, contact:

EleFitnessDance
Email: info@elefitnessdance.com

2. Information we may collect

We may collect and process:

  • your name, email address and contact details;

  • class bookings, purchases and payment-related records;

  • account and login information for digital products;

  • messages sent through forms, email or social media;

  • newsletter and marketing preferences;

  • website usage information, including cookies, device information and analytics data;

  • health, fitness and lifestyle information that you voluntarily provide through screening, consultation or coaching forms; and

  • any other information you choose to provide when using our services.

Health information may include medical conditions, injuries, pregnancy, medication, eating patterns, exercise habits or wellbeing information. This is classed as special-category personal data and receives additional legal protection.

We do not normally receive your full payment-card details. Payments are processed by the payment provider connected to Squarespace.

3. How we use your information

We may use your information to:

  • respond to enquiries and messages;

  • administer bookings, classes and attendance;

  • process purchases and provide access to digital content;

  • manage your Online Wellness Library account;

  • provide coaching or other services you have requested;

  • review health information where necessary to provide an appropriate service;

  • send newsletters or promotional messages where you have consented or where otherwise permitted by law;

  • maintain business, payment and accounting records;

  • prevent misuse, fraud or unauthorised account sharing;

  • improve the website, services and customer experience; and

  • comply with legal, tax, insurance or regulatory obligations.

4. Our lawful bases

Depending on the purpose, we process personal information on the basis of:

  • Contract: where processing is necessary to provide a class, digital product, coaching service or other service you have purchased or requested.

  • Legal obligation: where records must be kept to comply with tax, accounting, legal or regulatory requirements.

  • Legitimate interests: where necessary to operate and improve the business, respond to enquiries, maintain security, prevent misuse and keep appropriate business records, provided your rights do not override those interests.

  • Consent: where you have chosen to receive marketing communications or provided consent for another optional use.

Where we process health or other special-category information, we identify both an Article 6 lawful basis and an Article 9 condition. This will normally be:

  • contract, where the information is necessary to provide the service you requested; and

  • explicit consent, as the special-category condition for processing health information.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn. We may still retain limited information where required by law or for the establishment, exercise or defence of legal claims. The ICO requires organisations to state their lawful bases clearly in their privacy information.

5. Marketing communications

We will send marketing emails only where you have opted in or where another lawful basis permits us to do so.

You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us.

Withdrawing from marketing will not stop essential service messages relating to bookings, purchases or your account.

6. Who we share information with

We may share information where necessary with trusted service providers that help us operate the business, including:

  • Squarespace;

  • payment processors;

  • email and newsletter providers;

  • Google Workspace or similar document and email services;

  • website analytics and cookie providers;

  • booking and scheduling platforms;

  • accountants, insurers or professional advisers; and

  • public authorities where disclosure is required by law.

These providers may act as data processors and may only use information for the services they provide to us.

We do not sell your personal information or share it with third parties for their own marketing purposes.

7. International data transfers

Some service providers may process or store information outside the United Kingdom.

Where this involves a restricted international transfer, we rely on appropriate safeguards recognised under UK data-protection law, such as an adequacy decision, approved contractual protections or the UK International Data Transfer Addendum.

8. Cookies and analytics

The website may use essential cookies required for security, account access, checkout and website functionality.

It may also use optional analytics or marketing cookies to understand website use and improve services. Where required, optional cookies will not be placed without your consent.

You can manage your choices using the cookie banner or your browser settings. The ICO requires clear information and appropriate consent for cookies that are not strictly necessary.

9. How long we keep information

We keep personal information only for as long as necessary for the purpose for which it was collected.

As a general guide:

  • enquiry messages are normally retained for up to 12 months after the enquiry is closed;

  • booking and customer-account information is retained while the account or service remains active and for a reasonable period afterwards;

  • payment, invoice and accounting records may be retained for up to six years after the end of the relevant financial year;

  • marketing information is retained until you unsubscribe or consent is withdrawn;

  • coaching and health-screening information is retained while the service is active and normally for up to six years afterwards where reasonably necessary for insurance, legal or record-keeping purposes; and

  • website analytics information is retained according to the settings of the relevant platform.

Information may be kept for longer where required by law, insurance obligations or the establishment, exercise or defence of legal claims.

Privacy notices should explain retention periods or the criteria used to determine them.

10. Security

We take reasonable technical and organisational steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission or online storage system can be guaranteed to be completely secure.

You are responsible for keeping your Online Wellness Library password confidential and should not share your account details with others.

11. Your rights

Depending on the circumstances, you may have the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to certain processing, including direct marketing;

  • request transfer of information in a portable format;

  • withdraw consent where processing relies on consent; and

  • complain to the Information Commissioner’s Office.

Some rights are subject to legal exceptions and may not apply in every situation. The ICO says privacy notices should identify relevant rights, including access, correction, erasure, restriction, objection and portability.

To exercise a right, contact:

info@elefitnessdance.com

We may need to verify your identity before responding.

12. Complaints

Please contact us first so that we can try to resolve your concern.

You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator.

13. Children

Our services are not intended to collect personal information directly from children without appropriate parental or guardian involvement.

Where information about a child is required for a class, booking or service, it should be provided by a parent or legal guardian.

14. Changes to this policy

We may update this Privacy Policy when our services, systems or legal obligations change.

The latest version will be published on this website with the updated date shown at the top.